It was interesting to analyze Obama's speech linguistically and I was amazed by how the speech was written so affectively by using ethos, pathos, and logos evenly.
When I was reading the speech, I got an impression that Obama was rushing the audience to decide on the healthcare matter, emphasizing how urgent the problem was. Especially when he mentioned two examples, a man in Illinois who died because he could not get a treatment and a woman in Texas who had cancer, it arose emotion and it made it feel like we had to take actions NOW because people were dying the minute we were speaking. I also got the same impression when Obama warns the politicians that opposing just to politically attack him is not the right thing to do now.
When Obama said, "That's not my judgment...... it's the judgment of medical professionals across this country," I thought that by bringing up the medical professionals, Obama almost made his proposal seem like a report. People have faith in professionals especially in the medical field and they assume that since the professionals know what they're doing, it must be right to follow their advice. Also, by mentioning them, Obama emphasized on the fact that his proposal is not his personal judgment.
There were many components that helped the audience to remember his speech. During his speech Obama mentioned individuals like the man in Illinois, the woman in Texas, and Ted Kennedy. He also mentioned the effect his proposal can have on small business, employees without coverage, individuals, and at one point, he is directly speaking to the seniors of America. By directly speaking to individuals and certain groups of people, the people in the groups Obama mentioned will definitely remember what he said about the advantages that they will have.
-Joanne Park
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