.JPG)
Wawa: "New toasted flatbreads. Ciao! Hola!".JPG)
Temple University: "FACT #27: Temple University generates $2.7 billion for the Deleware Valley each year." (really? what do they mean by "generates $ for"?).JPG)
Snapple:"We found better stuff." (it's better - trust 'em).JPG)
Geico: "The money you could be saving."
.JPG)
Wawa: "Prices you can trust. Same price, cash or credit."
I hate those Geico commercials and advertisements with the money with the eyes. Hate them. So much. I do not understand the point, or why they think that is funny, or why they think people will enjoy it, or why they think people will want to use Geico because of those commercials. But I remember them. Despite the fact that I hate the commercials and ads, I am inclined to put Geico on my list of potential car insurance agencies I will use when I have my own car. And after researching, if Geico is the best choice, I will use it. Thus the point of this ad is just for people to remember Geico as an agency they might want to use. No one is going to boycott the company if it is a good company simply because of stupid commercials. But they are SO stupid.
ReplyDelete-Alexa
The Snapple billboard is a good example of how sometimes I see advertisements and purposefully misinterpret what they're saying. "We found better stuff." So I said that "better" was "cheaper" and "stuff" was those disgusting things that are against health regulation, like rats in soda cans and other unmentionables. Maybe I'm just really cynical. But "better" and other qualitative words aren't scientific words. They're so general/abstract that to different people they can be interpreted differently.
ReplyDeletehttp://www.upi.com/Odd_News/2009/07/30/FDA-probes-dead-mouse-in-Pepsi-can-claim/UPI-97411248989525/
-- tori
Here's a list of the "better stuff" Snapple includes in its lemonade.
ReplyDeleteINGREDIENTS:
Water, high fructose corn syrup, lemon juice from concentrate, natural lemon flavor with other natural flavors, citric acid, gum acacia.
I suppose an argument could be made by Snapple that they use "better corn syrup" (whatever that may be) or perhaps that their "natural flavorings" are better (never mind that they make up less than 2% of the drink). But the statement, like Tori said, is so general that it can't really be argued against and its meaning is up for interpretation.
-Bryce Cody
That's the point. The advertisers at snapple do that purposely because Snapple really isn't any better than any other drink or any way it used to be. They are just hoping, and correctly most of the time, that you won't stop to think about it, you'll just accept that it's better.
ReplyDeleteI so agree with you, Alexa. I don't think I've ever seen a Geico commercial I liked. Yet, I remember every single one, so I suppose they are working. But seriously, what is up with those cavemen? It's just stupid.
~Becca
One thing about the Geico commercials that I noticed too: They have three different "mascots" all running at the same time. They have the gecko, the cavemen, and the money. For the most part, these ads are all around at the same time, though they are currently focusing more on the money with eyes. I can't think of any other company that has so many different ad campaigns running at the same time. Most companies, even if they change gears, will only have one type of campaign going at a time. But Geico keeps them all at the same time. Do you think this is more effective or less effective? And if its more effective, why don't other companies take the same approach?
ReplyDelete~Elizabeth
I would think that the multiple ad campaigns that Geico utilizes are most likely less effective than a single campaign would be. With all of their different "mascots" Geico stands the chance that people may watch the commercials and not relate them to the company. For example, if someone drove past an ad with a caveman, they might not connect it to Geico, because in their minds Geico = the gecko.
ReplyDelete-Tara
I disagree. I feel like Geico's multiple ad campaigns make people even more likely to think of the company when they're searching for car insurance because they have seen the brand name so many times on tv and billboards in so many different types of advertisements. In a way, having a variety of approaches to advertising has helped Geico imprint its brandname in our minds even more effectively.
ReplyDelete-Bryce Cody
I agree with Bryce but for a different reason. I think the wider range of mascots appeals to many different type of people. If for whatever reason, you find geckos boring and tune them out, the caveman might stick in your brain. While someone else is always forgetting the money, they remember Geico=gecko. And since all Geico commercials are ridiculously overplayed, there is no chance of underexposure.
ReplyDeleteAlso, variety keeps people interested. Repetition does a lot, but eventually people see gecko and totally tune him out. And then caveman shows up and you wonder what company that is for and it becomes interesting again. Doing this simultaneously keeps any one mascot from being overused.
~Becca